Imagine a person going about their business, whether at home, work, a cafe or out for a walk - anywhere they can safely use a smartphone, tablet or other device to browse the internet. They decide to look at a specific product, and they are scrolling through items listed on your online shop.
They see something they like, and they click on it. Sometime later, maybe the next day, the product magically arrives on their doorstep, and - hopefully - the customer is happy.
Depending on the setup you use and the size of your company, you or your paid staff handle the entire process from beginning to end, apart from the actual delivery. Once the order is acknowledged, the item must be located in a warehouse or stock room, packaged securely, labelled correctly and shipped out.
With an order fulfilment service, you handle the front-of-shop tasks, making your products look attractive and presenting your brand in online marketplaces, while the fulfilment company does all the running around to ensure the items are received in a timely manner.
Let's break down the fulfilment process a bit further...