The buyer's journey begins when they place an order on your online store, marketplace or website. The details are instantly captured by our fulfilment system, which seamlessly integrates with multiple sales channels, like Shopify, Amazon, WooCommerce, Esty, etc.
This automatic syncing ensures that the order is received immediately, avoiding any delays or problems connected with manual data entry or order capture.
Once received, the system runs through a range of instant checks:
- Stock availability - Inventory levels are checked to make sure the item is in stock.
- Shipping details and validation - The customer's address and details are double-checked to avoid later issues.
- Fraud prevention - Automated fraud detection software flags any potentially suspicious transactions before they go ahead.
When this has all been verified - which takes a matter of seconds - the order is picked from the warehouse.
Direct Fulfilment 365 has a dedicated team of trained pickers, although automated systems are also used at some of the larger facilities.
Either way, the pick-and-pack process is streamlined to maximise speed and accuracy. Our staff use a range of picking methods, depending on the volume of orders and type of product involved:
Wave Picking
Orders are grouped into "waves" based on factors like shipping deadlines, product types, or courier schedules. Warehouse staff pick all the items for a specific wave in one go, ensuring efficient workflow management and faster dispatch. This method is particularly useful for our high-volume fulfilment centres that handle time-sensitive orders.
Batch Picking
Batch picking is like going to your local grocery store for your weekly shop, but taking several shopping lists belonging to other people as well as your own. Instead of picking one order at a time, our staff collect items for several orders in a single trip. This reduces unnecessary walking and speeds up the process, making it ideal for businesses that receive lots of small, similar orders, like fashion retailers or online pharmacies.
Zone Picking
In zone picking, the warehouse is split into sections, with staff assigned to specific zones. Each picker is responsible for collecting items within their designated area, and if an order requires products from multiple zones, it moves through the warehouse until complete. This method keeps pickers focused and efficient, reducing congestion and improving order accuracy - perfect for our large fulfilment centres handling diverse product ranges.
Piece Picking
Piece picking is the most straightforward method - picking one order at a time, item by item. It’s often used for smaller-scale fulfilment operations or when dealing with high-value or custom products that require extra attention. While it’s not the fastest method, it ensures accuracy and personalised handling, making it great for luxury or bespoke items.
These are the more commonly used methods at our fulfilment centres, although we do have sites where the process is automated.
With automated picking, high-tech robots zip about the warehouse on tracks, selecting the items using a barcode identification system. It's a super-efficient method that eliminates human error 100% and can operate effectively for 24 hours without requiring a break. This is ideal for order fulfilment services, as it speeds up the process significantly.
These systems are more likely to be found in very large fulfilment centres, although this technology will undoubtedly become more common in the future.