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Seller Fulfilled Prime 3PL Service

Seller Fulfilled Prime 3PL Service

Are you one of the 280,000 or more Amazon sellers in the UK? If so, you'll be aware of the potential rewards as well as the very real challenges involved in this crowded marketplace!

In 2023, the Amazon market in the UK was worth around £25 billion, and this figure is set to rise dramatically in the coming years. But this doesn't mean that success is automatically guaranteed, and only those who adapt to the changing conditions will stand a chance of getting a piece of this substantial pie.

Amazon offers several programs for sellers that can help to boost sales and enhance their online visibility, but it's important to choose the right one for your business. These schemes include Seller Fulfilled Prime (SFP) and Fulfilment by Amazon (FBA), both of which have their pros and cons.

But here we have some great news: If you've signed up to the Seller Fulfilled Prime program, Direct Fulfilment 365 can streamline the supply chain, logistics and order fulfilment process to maximise the benefits!

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FBA or SFP

FBA or SFP?

As a leading name in ecommerce business logistics and fulfilment, Direct Fulfilment 365 is ideally placed to offer support and advice to online sellers. Understanding what 3PL fulfilment is and why growing businesses need it can be crucial in making informed decisions about logistics strategies.

So, before we illustrate the benefits of our service, let's look at two of the most popular Amazon programs that sellers can take advantage of.

Fulfilled By Amazon

Sellers using Fulfilled by Amazon (FBA) have their orders handled by Amazon’s fulfilment centres, including storage, picking, packing, shipping, and returns.

It’s a great system if it works for you, but storage and fulfilment fees apply, and you have little control over packaging - it’s all Amazon-branded.

FBA automatically grants the coveted Prime badge, ensuring fast, free shipping for Prime members, but it prioritises Amazon orders. Multi-channel Fulfilment is available for brands selling elsewhere, but it can be costly.

Amazon also restricts storage space, which can cause stock level issues.

Seller Fulfilled Prime

Instead of FBA, many ecommerce brands are taking advantage of Amazon Seller Fulfilled Prime.

With this option, you take control of storage, inventory management, order processing, and shipping. Many businesses partner with best seller fulfilled prime 3PL companies to streamline these operations efficiently. While you avoid Amazon's fulfilment fees, you need to cover the costs yourself, although these can be cheaper in many cases.

You also avoid any storage limits, and you have more control over packaging, giving you the option of branded packaging materials. However, you'll need your own warehouse or storage facility, and that can be expensive.

Returns management must be dealt with in-house, but it's much easier (and cheaper) to use other sales channels.

The big sticking point here is that the Amazon SFP rules stipulate that sellers must offer free shipping for Prime orders to qualify for the Prime badge status (see below for more details on the requirements).

As a third-party logistics provider, we can take on all the responsibilities of the FBA program as described above and ensure you meet the SFP standards at a cost-effective price. This means you get all of the benefits without any of the hassle, and you'll make cost savings as well!

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Amazon-Approved Prime Delivery

With our optimised warehouse network and partnerships with Amazon-approved delivery partners, we ensure that every order meets Amazon’s strict Prime shipping standards. Our fulfilment centres are strategically located to minimise delivery times, ensuring fast, cost-effective shipping across the UK.

All orders are shipped to Amazon Prime customers

Seamless Amazon Integration

Our cutting-edge fulfilment system integrates directly with Amazon’s Seller Central, ensuring a real-time flow of orders, tracking, and stock updates. This means:

  • Instant order syncing - no manual uploads required
  • Automatic tracking updates - Amazon and your customers stay informed
  • Inventory management - avoid overselling and stockouts

Lower Costs & No FBA Fees

Unlike FBA, we offer flexible storage and fulfilment pricing with no hidden fees (like peak-season surcharges). This is particularly beneficial for an Amazon store with:

  • Large or bulky items that attract high FBA fees
  • Seasonal products that would incur long-term storage charges
  • Multi-channel sales (Amazon, Shopify, eBay, etc.), reducing fulfilment costs

By outsourcing your Amazon operations to us, you get Prime eligibility without being tied to Amazon’s fee structure.

Custom Branding & Packaging

Direct Fulfilment 365 allows you to enhance brand identity by:

  • Use branded packaging to create a unique unboxing experience and increased visibility
  • Include marketing inserts, personalised notes, or discount codes
  • Opt for eco-friendly materials that align with your brand values

This means a better customer experience, encouraging loyalty and repeat purchases, something you can’t achieve with FBA alone!

Lower Shipping Costs

One of the biggest advantages of using Direct Fulfilment 365 for SFP is our ability to cut your shipping costs. Because we process a high volume of orders daily, we secure discounted shipping rates from major carriers, including those approved by Amazon.

By partnering with us, you benefit from:

  • Bulk shipping discounts - lower rates than standard sellers can access
  • Optimised packaging solutions - reducing dimensional weight fees
  • Multiple carrier options - choose the most cost-effective delivery service for each order

With our expertise in route optimisation and courier selection, we help keep your costs for shipping Prime orders low, ensuring better profit margins for your business.

Reliable Stock Management

Amazon often restricts warehouse space for sellers, making it hard to maintain consistent stock levels. With Direct Fulfilment 365, you’ll never face arbitrary limits. Instead, we offer:

  • Flexible storage solutions tailored to your business needs
  • Real-time stock tracking to prevent overselling
  • Fast replenishment to avoid Prime listing suspensions

We ensure that your products are always ready to ship, keeping your SFP eligibility intact.

Faster, More Flexible Returns Handling

Amazon’s FBA returns process can be frustrating, often leading to unnecessary losses for sellers. Understanding how to reduce returns in e-commerce is key to maintaining profitability. With our 3PL fulfilment, you control how returns are processed, but we take care of the following:

  • Fast, hassle-free returns handling to keep customers happy
  • Refurbishment & resale options to minimise wasted stock
  • Returns data insights to help reduce future returns

This means better margins and improved overall customer satisfaction.

Multi-Channel Fulfilment

If you sell on multiple platforms (Amazon, Shopify, eBay, your own website), we streamline everything by handling fulfilment for all channels from one central hub. FBA prioritises Amazon orders, but we ensure that every customer gets the same fast, reliable service - no matter where they buy!

Amazon Seller Fulfilled Prime Requirements

SFP sellers are expected to follow strict guidelines or risk losing their Prime badge status.

Check out this basic rundown of the Prime standards:

  • Fast & Free Shipping options - Must offer same-day shipping and Next-Day Delivery.
  • Amazon-Approved Couriers - Only use carriers that integrate with Amazon’s tracking system.
  • 99% On-Time Delivery rate - Orders must arrive on time to keep the Prime badge.
  • Amazon Buy Shipping - Must use Amazon’s pre-approved delivery rates and shipping labels.
  • 99% On-Time Dispatch - Orders must be shipped on time to avoid penalties.
  • Less than 0.5% Cancellation Rate - Cancellations before shipment must be kept low.
  • Weekend Order Processing - SFP orders must be packed and shipped on weekends.
  • Amazon’s Returns Policy - Free returns must be offered, following Amazon’s guidelines.
  • Stock Availability - Frequent stockouts can lead to losing SFP eligibility.
  • Real-Time Tracking - Orders must have valid tracking updates in Amazon’s system.
  • Trial Period - New SFP sellers must pass a test period before full approval.
  • Customer Service Inquiries - These must be handled by Amazon.

If you want to get the most out of the Amazon SFP program, Direct Fulfilment 365 is the best solution. We ensure that you meet Amazon's strict fulfilment and delivery standards while having greater control over your business.

With our help, Amazon sellers on the SFP program can maximise profits and grow their business in a highly competitive market.

Are you ready to boost sales, reduce costs, and streamline fulfilment? Let’s make it happen - contact Direct Fulfilment 365 today!

How Does Direct Fulfilment 365 Help With SFP Fulfilment?

Direct Fulfilment 365's 3PL Seller Fulfilled Prime services allow you to unleash your full potential as an Amazon seller. As a leading fulfilment company, we work tirelessly to make your order fulfilment process more efficient and reduce your overall costs, allowing Prime sellers to maximise profits.

Here's how we do this:

Fast, Reliable Fulfilment for E-Commerce Brands – Let’s Talk!

WHY CHOOSE US

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At Direct Fulfilment 365, we handle your logistics so you can focus on growing your business.

Top-Quality Services

Flexible Transportation

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24/7 Customer Support

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Frequently Asked Questions

Frequently Asked
Questions

What is Seller Fulfilled Prime (SFP) and how does it work?

Seller Fulfilled Prime (SFP) is a programme that allows sellers to ship orders directly from their warehouse while offering Prime benefits. It requires meeting Amazon’s strict delivery and performance standards, including fast shipping and high fulfilment accuracy.

How can a 3PL provider help with Seller Fulfilled Prime?

A 3PL provider helps with Seller Fulfilled Prime by handling storage, packing, and shipping to meet Amazon’s requirements. They use Prime-approved carriers and advanced logistics to ensure fast, on-time delivery while reducing operational stress for sellers.

What are the requirements for Seller Fulfilled Prime in the UK?

The requirements for Seller Fulfilled Prime in the UK include offering next-day delivery, using Amazon-approved couriers, and maintaining a high on-time shipment rate. Sellers must also meet Amazon’s customer service and return policies.

How does using a 3PL service improve my SFP performance?

Using a 3PL service improves Seller Fulfilled Prime performance by providing expert logistics, automated order processing, and guaranteed Prime-compliant delivery speeds. This reduces delays and helps maintain high customer satisfaction ratings.

What happens if I fail to meet the Seller Fulfilled Prime requirements?

Failing to meet Seller Fulfilled Prime requirements can result in losing SFP eligibility and Prime badge removal. Amazon monitors performance metrics like late shipments and cancellation rates, so consistent non-compliance can impact sales and Buy Box positioning.

How do I switch from Fulfilled by Amazon (FBA) to Seller Fulfilled Prime?

Switching from Fulfilled by Amazon (FBA) to Seller Fulfilled Prime requires enrolling in the SFP programme and meeting delivery standards. Sellers need a 3PL or in-house logistics setup that supports fast shipping, Prime-approved couriers, and real-time tracking.

We Create Opportunity to Reach Potential.

At Direct Fulfilment 365, we are dedicated to helping your business thrive by providing seamless logistics and fulfilment solutions. Whether you're looking to enhance your shipping options or streamline your operations, we are here to support your growth.

Industry Insights

32%

 of consumers expect BOPIS (Buy Online, Pick Up In-Store) as a shopping option.

84%

of consumers search for faster shipping options.

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