Sellers using Fulfilled by Amazon (FBA) have their orders handled by Amazon’s fulfilment centres, including storage, picking, packing, shipping, and returns.
It’s a great system if it works for you, but storage and fulfilment fees apply, and you have little control over packaging - it’s all Amazon-branded.
FBA automatically grants the coveted Prime badge, ensuring fast, free shipping for Prime members, but it prioritises Amazon orders. Multi-channel Fulfilment is available for brands selling elsewhere, but it can be costly.
Amazon also restricts storage space, which can cause stock level issues.